The multitalented Himesh Reshammiya, whose last release The Xpose struck gold at the box-office, will now be seen collaborating with Zee Entertainment Enterprises Ltd. (ZEEL) for the first time for their film called Heeriye. Besides being the film's music composer, the film will be jointly produced by his company Himesh's HR Musik alongwith Essel Vision. While Himesh will be seen as the film's main lead, the film's makers are launching a massive and innovative worldwide campaign called #FindingHeeriye. The film, which is being directed by the critic-turned-director Vishal Mishra, will see Tigmanshu Dhulia in a pivotal role. Speaking about their association with Himesh's company, Akash Chawla, (Business Head-Essel Vision), said, "It's a beautiful love story with a relevant social message. The film requires a fresh face to play the title role opposite Himesh. We'll soon introduce the format for which we'll use the digital assets of the company to implement this hunt and create an easily accessible platform to discover young talent." Meanwhile, Vishal Mishra said, "It's a pleasure to have one of the biggest media houses of India backing my maiden directorial venture. It's a unique love story woven in the current social scenario." Heeriye, which is touted to be a social, romantic and sensitive drama, will have a wholesome 6 romantic songs in the zone of his earlier chartbuster Namastey London. Set in Kanpur, Heeriye is scheduled to go on floors this winter. Bang Roy Han